WARNING -- SPOILERS AHEAD: This article contains background information and plot details on the film CLOVERFIELD and its viral marketing campaign, and recklessly indulges in spoilers and speculation, so beware.
Paramount's Cloverfield broke the box office record for best January opening ever, earning an estimated $46 million this holiday weekend. Not so shocking since the J.J. Abrams-produced monster flick was probably the most anticipated film to be released in a month known for its poor box office returns. What is shocking is that special-effects-filled film was made for a mere $25 million, though, that's not counting all the money spent all its well-known viral marketing campaign...continue reading this article at Geeks of Doom!
Tuesday, January 22, 2008
'Cloverfield' Mythos Explored: Monsters + Marketing = Millions
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment